thinking about using pinterest for your business?
you totally should.
we focus on one thing.
let us audit, analyse & develop the best marketing strategy for your business on the Pinterest platform
we’ll handle the time consuming day-to-day management of your Pinterest account
let us create the best content to engage your audience + build your brand on Pinterest
let us create your Pinterest compliant, image-focused website and write Pinterest perfect posts
Kingston Digital Agency is a Melbourne-based, Pinterest specific, marketing agency. Founded in 2017 by Rebecca Lloyd-Jones after she saw a large gap in the market for a professional Pinterest-specific marketing, content and advertising agency.
With an extensive background in commercial photography, marketing, content & events Bec realised that the majority of marketing agencies in Australia were ignoring Pinterest altogether, and the few that were using it were inexperienced, and their knowledge was limited.
got questions about pinterest? not sure how it even works? should your business even bother? what about the content? Can someone else handle the day-to-day management? we'll answer all of your questions + more!
frequently asked questions
Nope! Pinterest has an ever-growing proportion of male ‘pinners’ who are super active on the platform. There are more female ‘pinners’ on the platform, but remember, women make the majority of purchasing decisions within families so regardless of your product, a female audience can definitely convert.
Definitely! Pinterest has a worldwide user audience of about 50% USA users + 50% rest of world. Aussies pin more than 3 million images each day, so we’re very active on that platform! There is huge opportunity for Australian business to break into the USA or worldwide market by using Pinterest.
Pinterest is about sharing and giving in the form of articles, images, links + products you think potential customers will find enjoyable, helpful or fun, so it really doesn’t matter if you’re a retailer, a service provider, celebrity, B2B or even government department! The more engaging your content is, the bigger your audience can grow!
Generally, no. Every business is different and every social + marketing strategy will differ. It’s pretty rare that we’d recommend a business should only use one social or digital platform; generally we’d urge you to add Pinterest to your marketing mix.
It sure does! It’s a great way to ramp up marketing campaigns close to retail holidays, bring attention to new products and grow your brand. In combination with an organic strategy you’re onto a winner!
No marketing strategy will work overnight. Our experience has shown that most businesses using organic strategies begin to see website engagement and ROI happening at about the 3-month period. If you decide on a paid advertising strategy results will usually happen sooner.
we'd love to chat with you about your business and how we can best support you.
fill out the form below and we'll be in touch asap!
our publications to help you master pinterest. coming soon!